Oh god, using a typewriter font? Sometimes, typographical rules must be tested. Being young, I certainly tested the limit of acceptability in these spec ads I made for Rivian.

Purpose: going for a rough, muddy, rugged, off-road appearance, while being playful, and tapping into growing 90’s nostalgia (key market).

Execution: Always learning.

“Truth. Tell the truth, but make the truth fascinating.”

-David Ogilvy